One of the Secrets To the meaning Of Social Media Marketing is Having an online presence for your small business is no longer an option. If you want to keep up in today’s digital world, you must be on social media
Social media marketing is one of the best ways to market your business online. But interestingly enough, most people don’t know what this actually means. In order to keep up with consumers, it’s important to know what social media marketing is, why it’s important for your small business, and how you can carry out a successful social media campaign.
Social media marketing involves posting things that people will want to share with their network is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.
Before we dig deeper into social media marketing, let’s segment the strategy by platform.
Social Media Marketing Platforms
Facebook Users: 1.9 billion daily active users worldwideAudience: An even spread of Generation X and MillennialsIndustry impact: B2CBest for: Brand awareness; advertisingFacebook is the largest social media platform and the most established.
TikTok Users: 1 billion active monthly global usersAudience: Primarily Gen Z followed by MillennialsIndustry impact: B2B and B2CBest for: Short-form, creative video content; user-generated content; brand awarenessWhen you think of short-form video, you probably think of TikTok. The platform rose in popularity in 2020 and shows no signs of slowing down. It’s one of the best platforms for community building, with marketers ranking it in second place behind YouTube.
Instagram Users: 1 billion monthly active usersAudience: Primarily MillennialsIndustry impact: B2CBest for: High-quality images and videos; user-generated content; advertisingAlthough Instagram launched only 12 years ago, the platform has taken the world by storm.
Twitter Users: 211 million daily active users worldwideAudience: Primarily MillennialsIndustry impact: B2B and B2CBest for: Public relations; customer service; community buildingWhile Instagram focuses on visuals, Twitter focuses on words.
- Users: 774 million
- active users worldwide
- Audience:
- Baby boomers, Generation X, and Millennials
- Industry impact:
- B2B
- Best for:
- B2B relationships, business development, and social selling
LinkedIn is Facebook’s professional cousin. It’s perhaps the only platform where its audience is clearly defined: Working professionals looking to network and seek out new opportunities.
That makes it the ideal platform for B2B companies looking to identify key decision-makers and build an industry-s
Snapchat
- Users: 306 million
- daily active users worldwide
- Audience
- Primarily Generation Z
- Industry impact
- B2C
- Best for
- Brand awareness; advertising
It introduced content that you could share with your friends and that would expire after 24 hours.
- Users: 444 million
- monthly active users worldwide
- Audience:
- Primarily Millennials with a solid audience in Gen Z, Gen X and Baby Boomers
- Industry impact:
- B2C
- Best for:
- Visual advertising; inspiration
Think of Pinterest like a visual storyboard that allows users to get inspiration for everything from fashion to home decor.
85% of Pinners say Pinterest is where they go to start a new project.
Clubhouse Users: 10 million weekly active users worldwideAudience: Primarily MillennialsIndustry impact: B2B and B2CBest for: Visual advertising
5 Benefits Of Social Media Marketing
The concept of social media marketing has evolved over the years. You can have a social media marketing strategy in place to achieve a broad range of benefits from creating two-way conversations with potential customers to expand the reach of whatever you’re selling. I am going to mention the top 5 benefits of social media marketing:
1. SMM Consistently Warms Up A New Audience For Your Business
There’s nothing worse than facing a cold audience or people who haven’t interacted with your brand before.
Social media marketing opens up doors to tools and tactics that make it easy to warm up a new audience for your business.
Facebook and other social platforms allow you to use content to connect with the potential audience and warm them up. While it’s hard to get people’s attention, you can easily break through the noise with engaging content.
For example, creating an interesting Facebook video ad can drive people to know more about you.
2. SMM Builds Stronger Relationships With Customers
If you think social media marketing is all about selling and promoting, rethink.Successful brands connect and engage with their social media audiences to build lasting relationships.For instance, when they share something on a platform, they respond to whoever leaves a comment or question to provide them any assistance they may need. Rather than selling your products or services, you can simply ask your social media followers questions about your products or share something that could make life easier for your audience.This way, you build trust and show them how much you care about their needs and opinions. It’s always a must to serve people first before asking them to invest with you
For example, one of our best social media strategies that we use is our Entrepreneur Cooperative Facebook Community.
We use this Facebook group as a place to talk about life and business, share cool thoughts and strategies, and really just get to know other like-minded people like us.A Facebook group is a great way to use social media to grow a loyal audience of people who will advocate for your business or brand for a lifetime
3. SMM Generates More Leads & Conversions
Platforms like Facebook, Instagram, Twitter, and Linkedin allows companies to generate leads. You can use a mix of paid and organic tactics to boost conversions.Video marketing, paid ad campaigns, giveaways, and email opt-ins are some of the leading strategies to get prospects into your sales funnel.For example, running a giveaway campaign on Facebook can help you boost your list of qualified email addresses. Since everything happens online, SMM is a measurable, quicker, and easier way to build a database of prospects. With increased visibility, your business finds plenty of opportunities for conversion.Compelling content can lead your social media followers to your company’s website and turn them into loyal customers.
4. SMM Gives You A Leg Up On Competitors
There’s a lot to learn from your competitors’ social media presence, especially if you have just started exploring social media and lack good marketing ideas.
Progressive companies always monitor their competition to see what’s working for them and whatnot. Tracking what your competitors are up to should be a key part of your social media marketing strategy.
You can start experimenting with things that are working for your competitors.
For example, if paid Facebook ads are generating good results for your competitors, you should try it too. However, you shouldn’t copy your competition in a way that could hurt your reputation. Make sure to stand out.
If you would like to see what type of Facebook ads your competitors are showing their audience, you can see everything they are doing by visiting Facebooks ad library, here.
5. SMM Is Cost-Effective
Social media marketing is probably the most cost-efficient and diverse way of promoting a business.
It doesn’t cost anything to create a profile on most social networking sites. In case you want to run a paid campaign to boost your content, the cost is relatively low as compared to other advertising platforms.
When done well, your chances of producing greater returns on your investment are higher. If paid advertising is a part of your social media marketing strategy, be sure to start small and work your way up as you become more comfortable.
There’s always something you can do to improve your digital advertising results. One of the benefits of social media marketing is that it allows you to track your performance and fine-tune your strategy using real-time data.
supporting resource for all my loyal readers might find interesting.
Conclusion
To put it simply, social media marketing can benefit your business greatly. Whether you want to focus on building your brand over time, or simply on generating quick conversions, you’ll be able to see real, measurable results.
Your customers are on social media right now, and it’s more important than ever to establish your brand on the platforms they use. As long as you determine which path is best for your goals and carry out high-quality marketing strategies, you’ll be able to strengthen your brand and increase sales.
And whether that’s through social media management, social media advertising, or even both, LYFE Marketing can help. Our marketing team can help you create effective content and ads that will bring in more customers to your business.
If you’re ready to get your social media marketing efforts started, then contact us today!
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